The NCi brand was launched in 2008 (previously Northern Counties Guarantee Corporation Ltd) and was really as a result of research carried out amongst our existing and potential customers. As Northern Counties grew so did our client base and the areas in which we transacted business.

As NCi became more of a UK wide insurance broker our focus was on 3 main groups of people and the NCi brand and our brand values are therefore built around our customers, our business partners and our staff.

The NCi brand is based around:

1. honesty

2. keep it simple

3. friendly

4. refreshing

5. great value

6. protection

Honesty 

Customers...are treated fairly, best interests are acted upon and have promises made to them kept

Business Partners...are treated fairly and openly and have quality business placed with them

Employees...have input into work practices, are kept informed of and contribute to the companies direction and have promises made to them kept

Keep it simple

Customers...aren't faced with jargon, have things explained to them, understand why we recommend certain products, benefit from quick and easy processes and don't waste time

Business Partners...costs are cut, time isn't wasted and money is saved

Employees...jobs are made easier, are given training and tools to do their job better and time isn't wasted

Friendly

Customers...deal with real people, aren't kept in queues, are helped when they have a question, query or problem, can trust us and have confidence in us

Business Partners...have good relationships with us, deal with a company they can trust and deal with real people

Employees...are spoken to as real people, have a voice, know they will be treated with respect, will be communicated with openly and honestly

Refreshing

Customers...are treated as people and not numbers, benefit from relationship building and needs are exceeded

Business Partners...deal with a forward thinking company and does business with a company looking to grow

Employees...work in a pleasant and relaxed environment and benefit from dealing with satisfied customers

Great Value

Customers...get the best value insurance, get access to products often unavailable elsewhere, only pay for cover they need and receive advice and guidance aimed at reducing their exposure to risk and premiums

Business Partners...underwriting needs are carefully considered, benefit from the right kind of business and don't waste time looking at unsuitable risks

Employees...share in the companies success and are rewarded for good performance

Protection

Customers...get the insurance cover they need and want, deal with a trusted and reliable company and are provided with products and cover from the Worlds leading insurance companies

Business Partners...deal with a trusted and reliable company and have their insurance products adminstered by dedicated insurance professionals

Employees...work for a company who wants to grow, benefit from a company who shares its success and works for a company who aims to become market leaders in key niche areas